our approaches
Free AB Testing Tool (And It's Easy To Use)
Finally, a fully functional free AB testing tool with more than enough features for 73% of split testers out there.
Use it on your own website for free!
With AB Testing Software, stop guessing which design might generate the best results.
Simply create all 3 versions. Your customers will tell you fast which design produces the best results.
01AB Test Your Content
Which video should go at the top, middle, or bottom? Create both versions and see.
02Use What Is Working
Once you get enough traffic, use the version that generated the best results.
03Rinse and Repeat
Do it again, but change different design layouts, images, videos, or copy.
Download and Plug It In
Download the plugin for free from the Plugin Library and register your account.
Make Design Variations
Duplicate the page you want to test and make design changes to each version.
Select The New Pages
Tell the plugin when people visit [Page A], they should instead see version [1, 2, 3, 4].
Wait For The Results
Let the test run long enough to so the data reveals which version performs best.
satisfied users
Customers Love AB Testing Software By The Martech Stack
We were up and running in 5 minutes. And it worked with all of our existing analytics tools without requiring integrations.
Jason Parker
Owner, Common Bond Cafe
I increased my sales around 400% using AB Testing Software. Every time we ran a test our page performance got better and better.
Emily Richards
Director, Pheonix Labs
What is AB Testing?
AB Testing is a method to compare two or more versions of something to determine which one performs better. You are comparing a control (A) against a variant (B) (C) or (D) to see which ones a live-audience responds to best (ie, generates the most sales, highest revenue of sales, or other activities on the page).
Supported by data, you can now know which design elements work best!
Depending on the traffic to your website, the right decision can become apparent after 10-15 days of recorded outcomes.
How To Do AB Testing
To run an AB test, you need to create two different versions of one page, with only a few differences between them.
Then you show these two versions to two similar audiences and analyze which one performed better over a specific period of time.
AB Testing Software is designed to be the best tool to conduct these basic tests on your WordPress site.
Benefits of AB Testing Software
AB Testing Software can have many benefits for businesses, including:
- Increased conversions
- AB Testing can help businesses increase their conversion rates and profitability by optimizing user experience elements.
- Improved user experience
- AB Testing Software can help businesses understand user preferences in real time and improve their online presence.
- Increased engagement
- AB Testing Software can help businesses improve the engagement of their digital ads by testing different headlines, images, and call-t0-action buttons.
- Reduced cart abandonment
- AB Testing Software can help businesses reduce their cart abandonment rate by giving insights into optimal pathways for the checkout process.
- Increased ROI
- AB Testing Software can help businesses increase their ROI by reducing spend on failing strategies and investing in marketing efforts that are likely to deliver better results.
- Minimizing risks
- AB testing Software can help businesses avoid costly, time-intensive changes that are proven ineffective.
- Data-driven decision-making
- AB Testing Software can help businesses gain a deeper understanding of their audiences and make informed decisions to drive growth.
How Much Does Your A/B Software Cost?
You pay $0 per month for a few experiments, each with up to a few URL redirects.
How to Run an AB Test
- Create a design variation of your page
- It could be changing one button or one image.
- Or it could be multiple things changed, or an entirely different design (ie, multi-variant testing).
- Set up AB Testing Software so that visitors of the page you are testing are redirected to one of your new variants.
- Let the test run for several days or weeks. The longer the better.
- You may want to compare performance between 1000 page visitors on each version. Or more.
- Compare performance analytics for each page in Google Analytics to identify the one which drove the best performance.
- Make the best performing version the primary page everyone sees moving forward.
AB Testing Analytics
- The best tool for measuring performance analytics is to compare each variant page in Google Analytics or your analytics tool of choice.
- You will get far more accurate and consistent data, demographic insights, and goal performance metrics than anything a 3rd party plugin could provide.
- We advise not overly focusing on just measuring goal completions (sales, form completions etc).
- AB Testing Software can also reveal impacts to time on page, scroll depth, sessions, performance differences between demographics or devices.
What If I Need Some Help Running A/B Test?
Our service is set up to conduct the experiment, with a quick start setup guide. However, if you need assistance developing what to test, analyzing results, configuring inbound, or optimizing your larger marketing funnel, our team can help.
What Types Of Pages Can I A/B Test On My Website?
Any types of pages you want! It could be a blog post, your homepage, a service page, or even a product page. We advise only testing one page in a specific buyers journey at a time.
What is Split Testing
Split testing is a method for comparing two or more versions of content to determine which performs best. It is used interchangeably with AB testing to refer to the use of conducting controlled experiments to improve conversion rates.
On a more technical level, A/B/n refers to using two or more variations competing against each other. Split refers to the splitting the traffic equally between the existing variations.
How Do I Add AB Testing Software To My Site?
You can download AB Testing Software in the WordPress Plugin library. Once you input your license and activation information, you’ll see how easy it is! We do not use complicated shortcodes, cookies, or UTM parameters, or other page specific scripts.
- First you create and name a new experiment.
- Then identify the primary page you want to run the experiment (ie, when someone visits this page, you want to redirect them).
- Then you select 2 or more page versions you want page visitors to see instead.
- For testing versions, we recommend duplicating your primary page as “destination 1” as the control. Then either build a new page or duplicate it again and make a few changes to the copy, images.
Protip: Make sure to name the pages something user friendly and not something like “test B.2.Mv6”
How Does An A/B Test Help My Business?
The fundamental principle for testing is to compare if Design A or Design B generates better performance (sales, leads, phone calls, etc).
The traditional method is to launch a page and everyone sees the same thing: Price, images, design, copy.   This process works great if you’re confident all those things combined will generate the best sales.
The reality is more challenging, with tough decisions on what content and how much content to put on your page.
With A/B testing, you could create the same page but put two different images. Does an image of the product generate more sales than an image of a person using the product? A single change like that could mean 5-20% increase in sales. Does a dark & sleek design page generate more sales than a colorful design? Another 5-20% increase in sales.
With AB Testing Software, you can create multiple variations. Different people see slightly different versions of your page. And when you find the one that generates the most sales, send 100% of your traffic there!
Is AB Testing Software GDPR or Privacy Compatible?
We are a privacy first plugin.
AB Testing Software does not install cookies, use it’s own trackers, or share user data to servers because the tool is hosted on your WordPress install.